Privacy policy

tek54 is built to respect your attention and your data. This policy explains, in plain language, what information we handle and the choices available to you. It applies to tek54.com and our email newsletters.

Information we collect

• Usage data: aggregated analytics (via Google Analytics) about which stories are read and how the site performs.
• Advertising data: because tek54 carries advertising, Google and its partners may use cookies, device identifiers, and similar technologies to serve and measure ads, including personalised ads based on your visits to this and other sites.
• Information you give us: your email address if you subscribe to a newsletter; the contents of any message you send us.
• Technical data: standard server logs (such as IP address and browser type) kept briefly for security and abuse prevention.

What we do not do

We do not sell your personal information for money, and our editorial coverage is never for sale or influenced by advertisers. We do not use dark patterns to extract consent. Because the site carries advertising, third-party advertising cookies are used as described under “Advertising” below — you can opt out of personalised ads at any time.

Cookies

We use cookies and local storage for three things: to remember your preferences (such as light or dark theme) and keep the site secure; to measure, in aggregate, how the site is used (Google Analytics); and — because tek54 carries advertising — to let Google AdSense and its partners serve and measure ads. You can refuse or delete cookies in your browser settings, and control ad personalisation as described below.

Advertising

tek54 is funded in part by advertising served through Google AdSense. Google and its advertising partners use cookies and similar technologies to deliver and measure ads, including personalised ads based on your visits to this and other websites.

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to tek54 and other sites.
• Google’s use of advertising cookies enables it and its partners to serve personalised ads to you.
• You can opt out of personalised advertising in Google Ads Settings (adssettings.google.com), or opt out of many third-party vendors at aboutads.info and youronlinechoices.eu.
• For details of how Google handles data from sites that use its services, see Google’s “How Google uses information from sites or apps that use our services” at policies.google.com/technologies/partner-sites.

Where consent is legally required before advertising or other non-essential cookies are set (for example in the EEA and the UK), those cookies are set only after you have given consent.

How we use your information

• To deliver and improve the publication and its performance.
• To send the newsletters you have asked for — and only those.
• To respond to your messages and enquiries.
• To detect, prevent, and investigate abuse or security incidents.

Data retention

We keep personal data only as long as it is needed for the purpose it was collected. Newsletter data is kept until you unsubscribe; server logs are rotated on a short schedule.

Your rights

You can unsubscribe from any email at any time using the link in that email. You can ask us to access, correct, or delete the personal data we hold about you by emailing [email protected], and we will action reasonable requests promptly. Depending on where you live, you may have additional rights under local law, which we honour.

Contact

Questions about this policy or your data: [email protected].